Apparently we had reached a great height in the atmosphere, for the sky was a dead black, and the stars had ceased to twinkle. By the same illusion which lifts the horizon to On crossing the imaginary line drawn from Punta Mala to Azuera the ships from Europe bound toRead More →

Want to offer gift cards on Instagram? Wondering how to set up and use Instagram Stories gift card stickers? In this article, you’ll discover how to sell gift cards on Instagram. About Selling Gift Cards via Instagram To support businesses in selling online, Instagram has made it easier to sellRead More →

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore improvements to Live video on Facebook and Instagram, paid live streams inRead More →

Keyword research has been a fundamental component of successful SEO campaigns for years for good reason – it’s where it all starts. Regardless of whether your objective is customer acquisition, eCommerce sales, organic traffic, or something else entirely – that potential revenue begins with someone typing words into a searchRead More →

Need to develop better habits? Wondering how uncertainty or change impacts your habits? To explore how to reclaim lost habits and build new ones, I interview James Clear on the Social Media Marketing Podcast. James is the author of Atomic Habits: An Easy and Proven Way to Build Good HabitsRead More →

If you are reading this, you are probably one of the 500 million people who use Instagram every day. If you are attempting to effectively increase your engagement on Instagram, then you are fighting with 75% of the rest of the businesses who are trying to do the exact sameRead More →

Thinking of diving into Facebook ads? Wondering what the common pitfalls are? In this article, you’ll discover three important considerations when starting your first Facebook ad campaign. #1: Commit to a Facebook Funnel Implementation All successful marketing starts with a clear strategy and Facebook advertising is no exception. With aRead More →

Ideally, your brand illustrates who your organization or company is and how it’s perceived by your customers. This means both marketing and product managers need to work closely to protect the overall brand value. Brand management, at its core, is all about sustaining, positioning, defining, crafting, and ensuring a goodRead More →

Wondering how to get the word out on LinkedIn about an event you’re hosting? Have you heard of LinkedIn Events? In this article, you’ll discover how to use LinkedIn to promote your next online workshop, product launch, or in-person event. What Is the LinkedIn Events Feature? This feature allows youRead More →

Want interactivity in your Instagram Stories ads? Have you considered adding interactive polls to your ads? In this article, you’ll discover how to create an Instagram Stories ad poll for the best engagement. Why Use Polls in Your Instagram Stories Ads? Instagram polls give you a chance to interact withRead More →