Want to write persuasive Facebook ad copy that sells? Wondering how to get your Facebook ads to work better? To explore what marketers need to know about writing Facebook ad copy that converts, I interview Molly Pittman on the Social Media Marketing Podcast. Molly is a Facebook ads strategist and co-host of the Perpetual Traffic […] The post Writing Facebook Ad Copy That Converts appeared first on Social Media Marketing | Social Media Examiner.Read More →

Wouldn’t it be great if the customers you acquire kept coming back to buy from your business over and over again? That’s the lure of the subscription business model and the reason why the subscription economy has been booming in the last few years. Data from McKinsey shows the subscription eCommerce market has been doubling year over year for the last 5 years. It goes on to demonstrate that nearly half (49%) of all online shoppers are members of different types of subscription services, with media subscriptions like Netflix being the most common. Active subscribers hold a median of 2 subscriptions. Subscription businesses come inRead More →

Video content is growing rapidly, it’s estimated that there will be 1 million minutes worth of video per second by 2020. In digital marketing, businesses are beginning to shift their marketing focus from blog posts to videos because of its effectiveness. Multiple studies have shown that videos can boost web traffic, Google page rankings, user engagement, and conversion rates. Consumers are also 12 times more likely to share a video than any other type of content. When talking about video sharing platforms, YouTube is the first site to come to mind. It’s not strange considering that YouTube is the biggest video sharing and second-largest websiteRead More →

Have you ever updated content but the old images or descriptions are still there when you share that content on social platforms? Wondering how to force Facebook, Twitter, and LinkedIn to clear their cached version of your content? In this article, you’ll find a step-by-step guide to clearing the cache of Facebook, Twitter, and LinkedIn […] The post How to Clear Facebook Cache, Twitter Cache, and LinkedIn Cache so Your Content Looks Right appeared first on Social Media Marketing | Social Media Examiner.Read More →

The months seem to be whipping by in a whirlwind and before long we will be into the new year. While it can be easy to get caught up in plans for marketing for the holidays, casting your eye further is necessary. Because 2020 is more than just a milestone, it is an opportunity to start implementing the hottest digital marketing trends that are going to be dominating the industry. Digital marketing has a wider scope and greater applications than ever before. Statista projected that by the close of 2019, active email accounts would be increasing to an astonishing 5.6 billion. According to Hubspot, local searchesRead More →

Want more clicks and engagement on Instagram? Looking for tips on writing that converts? In this article, you’ll find techniques for creating compelling Instagram ads, captions, and bios that deliver results. #1: How to Write Instagram Ad Copy That Converts Instagram ads are a powerful way to promote your products, drive sales, and grow your […] The post How to Write Persuasive Instagram Ads, Captions, and Bios appeared first on Social Media Marketing | Social Media Examiner.Read More →

According to the Moz 2018 local search ranking factors study, NAP consistency is really important for local SEO. Building local citations with consistent NAP (Name, Address, Phone Number) data on your Google My Business (GMB) profile and listed online addresses can affect your search rankings. First, Google decides where to rank your business by dragging out NAP data from your GMB profile. Thereafter, it compares your NAP data from your GMB account with the NAP listed on different online directories, your social media, and website. Having a consistent NAP also makes it easier for potential customers to find accurate information about your business. Inconsistent NAPRead More →

Want Facebook’s AI to show the right ad text to the right audience? Wondering how multiple text options can help improve your conversions? In this article, you’ll learn how to use Facebook’s Multiple Text Optimization feature so you can effortlessly customize your Facebook ads for different people. About Multiple Text Options in Facebook Ads Multiple […] The post How to Let Facebook Automatically Present the Best Ad Text: Multiple Text Options appeared first on Social Media Marketing | Social Media Examiner.Read More →

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the California Consumer Privacy Act and what processes and technology all businesses need to have in place […] The post Preparing for California Consumer Privacy Act (CCPA): What Marketers Need to Know Now appeared first on Social Media Marketing | Social Media Examiner.Read More →

Are you keeping up with changing Facebook ad trends? Wondering which Facebook ad placements you should focus on? To explore what marketers need to know about the latest Facebook ads trends, I interview Rick Mulready on the Social Media Marketing Podcast. Rick, a Facebook ads expert, is the host of The Art of Online Business […] The post Facebook Ad Trends: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.Read More →