Are you planning your 2020 marketing? These are the biggest social media trends you need to know about for 2020, according to Convince & Convert’s social media consulting team. Here’s an overview of the biggest social media trends for 2020. Social media will return to its roots. Influencer marketing will need to be authentic and real. Brands will need a human voice. Social media will become part of everyone’s job. User backlash will grow. Brands will need to define social media maturity in order to advance social media marketing. Social will continue to dominate B2B content marketing. The use of messaging apps will continue to rise.Read More →

Are you struggling to come up with Instagram content ideas? Wondering how to turn brand mentions into content for Instagram? In this article, you’ll learn how to develop a customer-centered user-generated Instagram content strategy. Why Include User-Generated Content in Your Instagram Marketing? Consumers find user-generated content (UGC) more trustworthy than branded advertising by a wide […] The post How to Create an Instagram Content Strategy With User-Generated Content appeared first on Social Media Marketing | Social Media Examiner.Read More →

When you want to get your message in front of the right people on social media, where do you turn?  More and more, brands and businesses are turning to social ads and custom audiences. You can do a lot of awesome, targeted messaging by focusing on the right audiences with your ads — whether you’re talking to a group of customers, a bunch of website visitors, or a list of subscribers In this post, we’ll talk you through ways to build custom audiences and lookalike audiences on all the major social media platforms, plus share a couple ideas of how you can put these audiencesRead More →

It doesn’t get much better than a moment of delight on social media. We love the brands who deliver these moments to customers (as customers of some of these brands, we particularly love when it happens to us). And we aim to deliver delight on a regular basis when we interact with Buffer customers online, too. Social media engagement seems like a slam dunk strategy. Everyone should be doing it, right? But it certainly comes with its blind spots and questions. Should you be replying to everyone? How can you make sure you capture all your mentions? What are the best ways to respond quickly?Read More →

As ever, a ton is happening in the world of social media, and it can be hard to catch every story. So we want to highlight some of the biggest news items from recent weeks that might impact your social media marketing. We’ll touch on Facebook’s most recent product changes and strategic plans, how Pinterest continues making splashes with its business and shopping features, and the latest data on social media trends and usage. Learn what’s coming next to Instagram and find out what’s more popular: Facebook Stories, Instagram Stories, or Snapchat. Social media news item #1 The Future of Facebook (new audio from MarkRead More →

Want more customers from YouTube? Wondering what types of YouTube videos you need to make? In this article, you’ll discover different types of videos to create for a YouTube sales funnel. How to Use Video in a YouTube Sales Funnel Building a YouTube marketing funnel means understanding what types of videos to produce, and there’s […] The post How to Create a YouTube Sales Funnel appeared first on Social Media Marketing | Social Media Examiner.Read More →

Are your Facebook ads working for you? Wondering which metrics you should be tracking? In this article, you’ll discover nine ways to analyze and assess the performance of your Instagram and Facebook ad campaigns. #1: Assess Awareness When you’re running social media ad campaigns, it’s interesting to see how many people are viewing your content. […] The post How to Analyze Your Facebook Ad Performance: 9 Ways appeared first on Social Media Marketing | Social Media Examiner.Read More →

SEO is an ever-changing game. We think we know what we’re doing for a while and then a Google algorithm update hits us like a ton of bricks. Google’s August 2018 update, commonly known as the medic update, showed that SEO has expanded far beyond its technical aspects. Experts soon realized that this update was all about E-A-T (Expertise-Authoritativeness-Trustworthiness). The update makes sense. Google wants to provide the best results for a search query. A decent copywriter can write on any subject but it doesn’t mean they’re an expert. Health sites were hit hardest by the update (41.5%). You might be tempted to breathe aRead More →

Have you ever heard of blogger burnout? It’s when bloggers find themselves uninspired and unable to come up with fresh ideas. The longer a blogger has been consistently publishing content, the higher the chances that they’ll suffer from a case of blogger burnout. But how do you combat blogger burnout? How do you continue to come up with blog post ideas that stand out from the crowd? Let’s discuss how you can generate blog ideas without breaking a sweat. #1. Check Amazon reviews Amazon reviews are a hidden treasure trove of blog post ideas. They tell you what information your target audience is looking forRead More →

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new tools to help creators start their own IGTV series with special guest, Rebekah Radice. We also […] The post Instagram Launches IGTV Series Tools: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.Read More →