These are times of fast-changing news around COVID-19. It’s clear that what we are facing — not just as marketers, as friends, and parents and colleagues — is unprecedented. And we’re all in it together. In times like these, people look to each other, and to their communities to figureRead More →

When it comes to growing an online business, there’s so much to learn. And unlike more traditional fields, where a single college degree might get you through an entire career, digital marketing is constantly changing. We’re reminded of this every time we stumble onto a cluttered website designed in theRead More →

Does your business sell consumer goods? Looking for alternative ways to reach your B2C customers? In this article, you’ll discover how businesses in five B2C industries are using LinkedIn to connect with individual prospects and consumers. The Case for B2C Outreach on LinkedIn Although LinkedIn has traditionally been known asRead More →

If you want to be one step ahead of your competitors, the first thing you need to do is to get yourself acquainted with some of the best social media marketing trends that will turn 2020 into a big milestone for your social media accounts. According to statistics by eMarketer,Read More →

Want your employees to share more about your business on social media? Wondering how best to guide their social media posts? In this article, you’ll discover how to develop guidelines to help employees post more on social media and find examples of types of posts employees can model. #1: CreateRead More →

Are you struggling to track the impact of your Facebook ads? Wondering which Facebook attribution model to use? In this article, you’ll discover seven different Facebook ad attribution models to assess your campaigns’ performance. About Facebook Attribution Models The Facebook attribution tool gives you insights into your customers’ purchasing journeyRead More →

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore what global spikes in social media usage mean for marketing strategies andRead More →

Wondering how to use video to build stronger connections with your customers and prospects? Looking for a process to follow for your next video? To explore how to create emotional connections with video, I interview Matt Johnston on the Social Media Marketing Podcast. Matt is a former journalist turned videoRead More →

There are many writing tools and tips that promise to help you increase your writing output. And some of them are really effective. But sadly, a lot of them also disappoint and confuse us even further. If you are struggling to reach the next level – welcome to this postRead More →