Instagram is, undoubtedly, one of the most popular social networks in the world; and even more so, it’s one of the best, most effective platforms for marketing. Not only does it have over 1 billion active users per month (out of which 500 million are active every day!), but itsRead More →

Want to try LinkedIn advertising but don’t know how to get started? Wondering which ad type you should try first? In this article, you’ll learn why LinkedIn sponsored content ads are perfect for your first campaign. You’ll also find a walkthrough for setting up and launching your own ad campaignRead More →

Blogging. What was once simply a means for writing down thoughts and sharing individual opinions with the world, is now a multi-billion dollar industry and has completely changed the way content is created on the internet. Furthermore, without blogging, there would be no WordPress. As we all know, WordPress isRead More →

Are you unsure how to approach your marketing during a crisis? Looking for wisdom from well-known marketers? To help you make wise decisions during trying times, we tapped the minds of top marketers to answer these questions: #1: Your Business Must Sell to Survive: Daniel Harmon The Question: Should IRead More →

Want to run a contest on Instagram? Wondering what rules and best practices you need to follow? In this article, you’ll discover tips for running different types of contests, how to bring your Instagram contest to a close, and which metrics will help you assess the performance of your contest.Read More →

Wondering how to advertise successfully on Facebook? Want to avoid wasting money and time when you test your Facebook ads? To explore how to create Facebook ads that work for all budgets, I interview Tara Zirker on the Social Media Marketing Podcast. Tara is a Facebook ads expert and founderRead More →

These are times of fast-changing news around COVID-19. It’s clear that what we are facing — not just as marketers, as friends, and parents and colleagues — is unprecedented. And we’re all in it together. In times like these, people look to each other, and to their communities to figureRead More →

First, it was the advent of the World Wide Web that changed how the world worked. Then with digitalization came eCommerce as businesses around the world established their presence online to reach people beyond borders. With innovations in technology, digital commerce is rising to the top with an expected grossingRead More →